How can companies around Asia stand apart from the rest and get across to their clients? This was a question that we had set out to answer in our new event series, Links’ Marcomms Leaders in Asia. The Links’ Marcomms Leaders in Asia is an initiative aimed to lead the conversation for marketing and communications professionals across the APAC region.
If billboards and neon signs across Asia weren’t indication enough, the fight for mental real estate, is tough in the Asian culture. With businesses pushing out material from left, right, and center, all can be lost in the white noise of everything that’s happening.
In Asia where competition is high, it is all the more important for businesses to properly strategise their approach. Kicking off the discussion with our event on digital transformation, we’ve invited a panel of speakers (Cassius Taylor-Smith, Jess Seah, and Bryan Smith) to talk about how businesses can better connect with their audiences.
On the day, our panel of speakers along with other market leading Marcomms professionals discussed the challenges of successful brand communications from consumer engagement, to internal communications, to multinational interactions, and what foreign brands need in order to break into the Chinese market.
Opening the floor with a daring question, “Is it the end of the line for KOLs?” our speakers attempted to answer the question of what it takes for a business to build powerful brand connections.
While the Marcomms Leaders in Asia is an invite-only event made exclusively for Marcomms professionals, for everyone else who is interested in building stronger brand connections and may not have had the chance to attend, we’ve put together a detailed slide deck summarising the the key takeaways below.
Marcomms Leaders in Asia – Digital Transformation from Links International
For more insights you can try visiting our blog, otherwise if you would like to learn more about the Marcomms Leaders in Asia events please contact Miranda Knight, our Senior Consultant at miranda.knight@linksinternational.com.
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