Marketing executives juggle between diverse tasks every day, they are analytical and creative individuals who implement marketing strategies to support business growth. From writing articles or social media copies to competition research and data analysis, a marketing executive does it all. They understand market trends and audience behaviours and develop strategies to target them that eventually leads to sales.
On this page, Links Recruitment will walk you through the role of a Marketing Executive. For employers who are looking to hire a Marketing Executive, this page can assist you in generating an application for hiring your next Marketing Executive and attract quality candidates. For job seekers, you will learn more about the role as well as possible career paths as a Marketing Executive.
A Marketing Executive oversees and develops marketing strategies and campaigns to promote the company’s products, services, campaigns or events that align with consumer behaviour patterns and business goals. Marketing Executives works with internal teams to coordinate and execute strategies as well as external parties like news and media organisations to promote events and campaigns.
The following activities and responsibilities are generally included in a Marketing Executive job description:
Working as a Marketing Executive is challenging, so you will need the right skills and experience to supplement this job position.
Depending on the size and scale of the hiring company, a marketing executive may or may not be an entry-level position. Marketing Executives who stay in the field with proven records of success and qualification can foresee a path of moving up to Marketing Manager in 3 to 5 years, Marketing Director in 5 to 7 years and reaching Chief Marketing Officer (CMO) in approximately 7 to 10 years.
|No. of Year Experience||Hong Kong Monthly Salary (HKD)||Singapore Monthly Salary (SGD)||China Monthly Salary (RMB)|
|1 – 4||16.1K – 17K||2.1K – 3K||/|
|5 – 9||17K – 18.7K||3K – 4.3K||/|
Check out Links International’s salary guide for more information on salaries and trends in 2019.