Marketing Executive Job Description, Roles and Responsibilities, Skills & Salary

What is a Marketing Executive ?

Marketing executives juggle between diverse tasks every day, they are analytical and creative individuals who implement marketing strategies to support business growth. From writing articles or social media copies to competition research and data analysis, a marketing executive does it all. They understand market trends and audience behaviours and develop strategies to target them that eventually leads to sales.


On this page, Links Recruitment will walk you through the role of a Marketing Executive. For employers who are looking to hire a Marketing Executive, this page can assist you in generating an application for hiring your next Marketing Executive and attract quality candidates. For job seekers, you will learn more about the role as well as possible career paths as a Marketing Executive.

What Does Marketing Executive Do?

A Marketing Executive oversees and develops marketing strategies and campaigns to promote the company’s products, services, campaigns or events that align with consumer behaviour patterns and business goals. Marketing Executives works with internal teams to coordinate and execute strategies as well as external parties like news and media organisations to promote events and campaigns.

The following activities and responsibilities are generally included in a Marketing Executive job description:

  • Preparing press releases and publicity materials and attending press events
  • Evaluating campaign performance and data analytics
  • Liaising with frontend and backend departments to promote programs and campaigns
  • Working closely with junior marketing assistants and coordinators
  • Website and social media platform content update and content writing
  • Organising events, exhibitions and promotional activities
  • Ensuring marketing plans are executed according to the project timeline
  • Conducting competition research and market analysis to identify the target audience
Job Duties

Working as a Marketing Executive is challenging, so you will need the right skills and experience to supplement this job position.


  • Bachelor degree holder or above with 1 year of relevant experience
  • Organised, meticulous, results-oriented and can handle stress and tight deadlines
  • Ability to multi-task and prioritize tasks in a fast-moving environment
  • Possess great communication skills, creative, resourceful and a team player
  • Excellent written and verbal English
  • Able to work long or irregular hours when required for events
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Depending on the size and scale of the hiring company, a marketing executive may or may not be an entry-level position. Marketing Executives who stay in the field with proven records of success and qualification can foresee a path of moving up to Marketing Manager in 3 to 5 years, Marketing Director in 5 to 7 years and reaching Chief Marketing Officer (CMO) in approximately 7 to 10 years.

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No. of Year ExperienceHong Kong Monthly Salary (HKD)Singapore Monthly Salary (SGD)China Monthly Salary (RMB)
1 – 416.1K – 17K2.1K – 3K/
5 – 917K – 18.7K3K – 4.3K/


Check out Links International’s salary guide for more information on salaries and trends in 2019.

Download the Salary Guide Now!

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Looking for a Marketing Executive Job?

As an award-winning recruitment agency with 20 years of recruitment experience across Asia regions, our specialist can offer professional career advice and consultation for you. Find marketing executive roles on Link’s job board today!