We are looking for an experienced Content Creator to write and produce various types of compelling content to expand Links International’s digital footprint, awareness and attract leads. The Content Creator will be working with our Regional Marketing Manager and Content Marketing Specialist to continue to grow Links International’s brand in Asia. This role requires a high level of creativity, attention to detail and project management skills.
Key Roles & Responsibilities
- Create unique content that drives traffic, engagement, leads and ultimately delivers revenue. Content produced will include blog posts, media articles, video content, white papers, infographics, etc.
- Deliver an effective editorial plan to meet business objectives with content tailored to the needs of our audience.
- Bring creative ideas to the team and collaborate across teams and offices
- Be gate keeper of the Links brand by structuring and styling content in accordance with our brand voice, style and tone.
- Drive our blog and monthly eDM campaigns, including monthly email outreach and content management
- Provide ad-hoc marketing support, including offline activities as well as event preparation.
- Grow our subscription base organically by consistently providing insightful content for our audience
- Demonstrate an interest to grow and develop in digital marketing -Basic understanding of SEO will be an advantage.
Qualifications & Skills
- BA/BS and 3 years working experience.
- Experience creating content for the web and growing an audience.
- Editorial mind-set that seeks to understand what audiences consume and how to create it.
- Experience with Google analytics, Inbound marketing, and the top social channels preferred.
- Ability to work independently, self-motivated, responsible and be comfortable to work as part of a team.
- Excellent written and spoken English a must. Chinese is a bonus